“Risk” is the chance your money goes down before it goes up. “Reward” is how much it might grow. The two are linked: things that can grow a lot can also drop a lot.
A calm pond and a roller coaster both get you across the park. The pond is slow and smooth. The roller coaster is fast and scary. Neither is “wrong” — it depends on what you can handle.
There is no free lunch. If someone promises big rewards with zero risk, be careful — that’s usually too good to be true.
The smart move isn’t to avoid all risk. It’s to take an amount of risk you’re comfortable with, and not more.
Where these numbers come from
Finisdom measures risk for you with simple numbers (like “how bumpy” and “worst drop”). Those come from the real price history of what you own.